February 23, 2016

Email Marketing

Email marketing: Even more important than social media.

Think about it. Those names on your email list are people who actually signed up to hear from you. If you don’t have an email marketing plan in place right now, then you are missing out on a great opportunity to convert casual Facebook friends and website visitors to much more faithful followers. Research continues to support email marketing as the “…most effective digital marketing channel for customer retention in the United States.”(emarketer.com)

I pay close attention to trends and best practices in email marketing, and I work with you to design email messages that provide value and are targeted to your customers’ interests.

I use email service providers (ESP’s) like MailChimp, Constant Contact, Vertical Response and MyEmma to build lists and design attractive email templates, create forms to place on your website, and get fast feedback on the effectiveness of our email campaigns.

Contact me to find out how I can help you build an email strategy for your business!