articles

 

Ideas about Web marketing strategies and technology

Build It And They Will NOT Come

Build It And They Will NOT Come

I wish e-marketing were as effective as Ray Kinsella’s Iowa cornfield baseball diamond. Build a perfect creation and your audience will flock to it. But that’s not how it works. Here’s what you need to do—before, during and after you build your social media, web,...

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Inbound Marketing

Inbound Marketing

Inbound Marketing is based on the idea of attracting prospective customers instead of chasing them. The reasoning for this approach is that, by providing content or service that a prospect finds helpful, the relationship begins in a positive vein. The prospect begins...

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Use Buyer Personas To Understand Your Customers

Use Buyer Personas To Understand Your Customers

Using buyer personas is fundamental to a successful inbound marketing strategy. The vast percentage of entrepreneurs--small business owners, artists, writers, service providers, and so on seem to prefer spending their marketing energy on what I call "fluffing".  They...

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Responsive Sites

Responsive Sites

I routinely examine user statistics for the sites I manage, because I'm interested in knowing where visitors are coming from, what parts of the sites they spend the most time viewing, and more recently, what kinds of devices they are using to view the sites. I have...

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Safeguard Against Hackers

Safeguard Against Hackers

85% of all malware that infects personal computers comes from the Web. Hackers are busier than ever–more than 30,000 websites are infected by some type of malware every day. While individuals can protect themselves by installing anti-virus software on...

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Use Social Media to Power Up Your Marketing Strategy

Use Social Media to Power Up Your Marketing Strategy

Wikipedia defines social media as "... computer-mediated tools that allow people or companies to create, share, or exchange information, career interests, ideas, and pictures/videos in virtual communities and networks."  The most important phrase in this definition is...

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Get Your  Site on the First Page of Google–SEO 101

Get Your Site on the First Page of Google–SEO 101

What is search engine optimization? Do you know about keywords, alt tags, meta descriptions, page titles, rich content, heading tags, anchor links? Understanding these and how they work is essential to getting your site found by search engines and viewed by your...

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