Off-Site SEO Simply Explained

Imagine you have a lemonade stand, and you want more people to know about it and visit it. Off-Site SEO is like telling your friends, neighbors, and people in the town about your lemonade stand so they can come and buy your lemonade. In the big world of the internet,...

On-site SEO Simply Explained

Imagine you have a big book full of stories (like the internet), and you want people to find your favorite story (your website) when they’re looking for something similar. Onsite SEO is like making your story easier to find in the book. Here’s how it...
Build It And They Will NOT Come

Build It And They Will NOT Come

Build It And They Will NOT Come! I wish e-marketing were as effective as Ray Kinsella’s Iowa cornfield baseball diamond. Build a perfect creation and your audience will flock to it. But that’s not how it works. Here’s what you need to do—before, during and after you...
Inbound Marketing

Inbound Marketing

Inbound Marketing Inbound Marketing is based on the idea of attracting prospective customers instead of chasing them. The reasoning for this approach is that, by providing content or service that a prospect finds helpful, the relationship begins in a positive vein....
Use Buyer Personas To Understand Your Customers

Use Buyer Personas To Understand Your Customers

Use Buyer Personas To Understand Your Customers Using buyer personas is fundamental to a successful inbound marketing strategy. The vast percentage of entrepreneurs–small business owners, artists, writers, service providers, and so on seem to prefer spending...