EMAIL MARKETING: EVEN MORE IMPORTANT THAN SOCIAL MEDIA

Think about it. Those names on your email list are people who actually signed up to hear from you. If you don’t have an email marketing plan in place right now, then you are missing out on a great opportunity to convert casual Facebook friends and website visitors to much more faithful followers. Research continues to support email marketing as the “…most effective digital marketing channel for customer retention in the United States.”(emarketer.com)

I pay close attention to trends and best practices in email marketing, and I work with you to design email messages that provide value and are targeted to your customers’ interests.

I use email service providers (ESP’s) like MailChimp, Constant Contact, Vertical Response and MyEmma to build lists and design attractive email templates, create forms to place on your website, and get fast feedback on the effectiveness of our email campaigns.

WHEN IS THE BEST TIME OF THE WEEK TO LAUNCH AN EMAIL CAMPAIGN?

The conventional knowledge is Tuesday. But, according to Experian, recipients are more likely to engage with emails on the weekend, when email volume is lower!

BUILD YOUR LIST

I show you how to add to your email list by providing valuable content for your customers.

TIMING MATTERS

Know when your customers are most likely to read your email. I will help you find out!

DESIGN TO BE READ

I will help you design your messages so that they are attractive and support your branding.

Testimonial

“Jack does whatever is necessary to help us meet our goal of communicating with our community. Jack helps us solve technical problems, provides photography and video services, and for over seven years has kept our website up to date and trouble-free, providing our community with fresh content and information that is easily accessible.”

–Eldorado Community Improvement Association