Imagine you have a big book full of stories (like the internet), and you want people to find your favorite story (your website) when they’re looking for something similar. Onsite SEO is like making your story easier to find in the book.

Here’s how it works:

  1. Keywords: Think of keywords as the important words that describe your story. You want to use these words naturally in your story so that when someone is looking for that kind of story, they’ll find yours. On your website, you use keywords in your content, titles, and descriptions.
  2. Quality Content: Just like a good story keeps readers interested, good content on your website keeps visitors engaged. Search engines like Google want to show the best stories to their users, so they look for websites with helpful, relevant, and well-written content.
  3. Titles and Headings: These are like the chapter titles in your storybook. They help both readers and search engines understand what each section is about. Using keywords in titles and headings can make it easier for search engines to know what your website is about.
  4. URL Structure: URLs are like the addresses of your web pages. If they’re clear and descriptive, it’s easier for both people and search engines to understand what each page is about. This can help improve your website’s ranking in search results.
  5. Meta Descriptions and Tags: These are like short summaries or labels for each page of your storybook. They give a brief explanation of what readers can expect to find. Using keywords in these descriptions can also help search engines understand your content better.
  6. Images and Multimedia: Just like pictures in a storybook make it more interesting, images and multimedia on your website can enhance the user experience. But search engines can’t see images like humans do, so you need to use descriptive filenames and alt text to help them understand what the images are about.

In simple terms, Onsite SEO is about making your website easy to understand and navigate for both people and search engines so that your favorite story (website) gets found more easily in the big book of the internet.

Action Plan for On-site SEO

  • Keyword Research and Analysis:
    • Identify relevant keywords related to your website’s content, products, or services.
    • Use tools like Google Keyword Planner, SEMrush, or Ubersuggest to research keywords and understand their search volume and competitiveness.
    • Prioritize keywords based on relevance, search volume, and competition.
  • Content Optimization:
    • Review existing content on your website and identify opportunities to incorporate target keywords naturally.
    • Create new content focused on high-priority keywords.
    • Ensure content is valuable, engaging, and well-organized for both users and search engines.
    • Use headings, bullet points, and other formatting elements to make content easy to read.
  • Title Tags and Meta Descriptions:
    • Optimize title tags and meta descriptions for each page with relevant keywords and compelling language.
    • Ensure title tags are concise (around 50-60 characters) and accurately describe the page’s content.
    • Write meta descriptions that are informative, engaging, and encourage clicks (around 150-160 characters).
  • URL Structure:
    • Ensure URLs are descriptive and contain relevant keywords where appropriate.
    • Use hyphens to separate words in URLs for readability.
    • Keep URLs concise and avoid unnecessary parameters or dynamic characters.
  • Internal Linking:
    • Review and optimize internal linking structure to ensure logical navigation and distribute link equity effectively.
    • Include anchor text that contains relevant keywords for internal links.
    • Create a sitemap to help search engines crawl and index your website more efficiently.
  • Image Optimization:
    • Optimize images by compressing file sizes without sacrificing quality to improve page loading speed.
    • Use descriptive filenames that include relevant keywords.
    • Write concise and descriptive alt text for images to improve accessibility and provide context to search engines.
  • Mobile Optimization:
    • Ensure your website is mobile-friendly and responsive across different devices and screen sizes.
    • Use responsive design techniques to adapt content layout and functionality based on device capabilities.
    • Test your website’s mobile performance using tools like Google’s Mobile-Friendly Test.
  • Page Speed Optimization:
    • Improve page loading speed by optimizing images, minifying CSS and JavaScript files, and leveraging browser caching.
    • Use tools like Google PageSpeed Insights or GTmetrix to identify and address performance issues.
  • Schema Markup:
    • Implement schema markup to provide search engines with additional context about your content, such as product details, reviews, and business information.
    • Use structured data markup formats like JSON-LD to enhance search engine visibility and potentially earn rich snippets.
  • Regular Monitoring and Updates:
    • Monitor website performance and search rankings using tools like Google Analytics and Google Search Console.
    • Stay updated on changes in search engine algorithms and adjust your SEO strategy accordingly.
    • Regularly review and update Onsite SEO elements based on performance metrics and industry best practices.

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