BUILD YOUR ONLINE WORKSHOP

Group learning has entered a new era, mainly because of social distancing. The growing segment of the experience economy that includes small group workshops such as photo tours, art workshops, cooking workshops, etc. has been suddenly forced to pivot to online learning platforms. Fortunately, the infrastructure for building these workshops has become very affordable and easy to use. Smart entrepreneurs are rapidly adopting this approach, and even when it is possible to return to face-to-face learning, these offerings will continue to grow. Why?

• Front-end development, while time-intensive, pays off in long term revenue.
• Greater offerings in the learning environment are what people are looking for. If a student can’t spend $3000+ to travel to participate in a workshop offered by an expert in the field, they are very likely to pay $600+ for an online alternative.
• When we all can gather again in  shared learning spaces, we will have made better-informed decisions about which experts to trust.

In short, the current online learning environment presents an incredible opportunity for marketing and reputation establishment.

Here is how to get started:

• Decide how you want to teach, and how much time you are willing to give each student. Remember, you are building relationships by helping students reach their goals.
• Be sure to ask your students for feedback about how the course helped them to achieve their goals.

Since 1971, I have been fascinated with the ways that people learn. Starting with kids in the Minneapolis alternative schools, moving into developing and presenting custom seminars to corporations worldwide, and always alert to ways my own learning evolves.