Social media marketing works. Businesses see a 63% increase in marketing effectiveness when using social media!

Mobile users spend more time involved with their social media (Twitter, TikTok, Snapchat, Facebook, Instagram and messaging apps) than they do on email. Choosing the right social media to power your outbound marketing strategy is critical, but need not be overwhelming.

I achieve positive results for my customers by helping them choose the right social media for their target audience and business niche. I set up their social media presence in platforms like Twitter, YouTube, Facebook, Instagram, Pinterest, LinkedIn, and blogs. I use tools like BuzzSummo to find relevant users and trends, and analytical tools like Google Analytics, Facebook Insights, Twitter Analytics, and Pinterest Analytics to monitor the effectiveness of each.

Understanding your customers and how they seek information is key to choosing the right mix of social media. Here are a couple of articles to help get you started.

A Beginner’s Guide To Social Media
Create Buyer’s Personas To Understand Your Customers