projectwriting coach sarah
Leveraging the power of WordPress to present rich content and attract clients.
attracting new customers with inbound marketing
Sarah Lovett is an accomplished author, with over a dozen mystery novels and children’s books published, and more on the way. She has over 25 years’ experience researching, writing, and teaching writing-the perfect writing coach!
I began working with Sarah in 2010, first to update her existing site, built with Dreamweaver, then to help her with email campaigns, her Facebook page, Twitter feed, and her presence on Amazon, GoodReads, and guest blogs.
When the time came to do a major site redesign, i recommended building a WordPress site. I was then able to migrate her blog from Blogger to her new WordPress site, thus improving the site’s search engine optimization (SEO) and providing rich content to attract visitors. While many site visitors arrive from social media and email links, the majority of visitors arrive via search. ( I use WordPress Jetpack, Google & Bing Webmaster Tools and cpanel stats to monitor traffic on all client WordPress sites)
In 2018 we expanded the site to include services for non-fiction writers provided by Cynde Christie.
- Website design
- Search engine optimization
- Design MailChimp mailing templates, connect to signup forms
- Blog transfer from Blogger
- Social media integration